Redesigning New York's Best Hand-Pulled Noodles

Xi’an Famous Foods is built on bold, hand-pulled noodles and deeply rooted flavor.


Garnish Studio created clean, appetite-forward product imagery that lets the texture, spice, and movement of each dish take center stage. The direction stays minimal and intentional, balancing restraint with the brand’s natural intensity.


The result is a sharp, editorial asset library that feels modern and versatile, while still holding onto the grit and energy that define Xi’an.

Industry

Food and Beverage

Food and Beverage

Year

Client

Xian's Famous Foods

Xian's Famous Foods

Redesigning New York's Best Hand-Pulled Noodles

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  • BRANDING

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  • CREATIVE DIRECTION

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  • GO-TO MARKET STRATEGY

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  • DIGITAL MARKETING

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  • BRAND CAMPAIGNS

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  • CREATIVE RETAINERS

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  • WORSHOPS

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  • PRODUCT PHOTOGRAPHY

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  • BRANDING

    *

  • CREATIVE DIRECTION

    *

  • GO-TO MARKET STRATEGY

    *

  • DIGITAL MARKETING

    *

  • BRAND CAMPAIGNS

    *

  • CREATIVE RETAINERS

    *

  • WORSHOPS

    *

  • PRODUCT PHOTOGRAPHY

    *