We were approached by Jake Deleon and his idea for a Filipino inspired simmer sauce company, Fila Manila. At the time he didn't have a prototype or any sort of branding to show but we believed that it was a product the universe needed. While he was off creating the initial first batch of Fila Manila, he tasked us to write a treatment for his launch, come up with creative direction for his product photography, and develop a custom Shopify website.
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca1fc8955dc3b219f2150_karekare_hero.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca20816f02654f5cb4cfa_calderetahero.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca21463957c493bdf892f_adobohero.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca244b6e22e232e82c510_DSC06016.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca2a750c7956f1e3f057c_DSC05967.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca31af8619c677eddbf2e_DSC05985.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca350a023533af6e50bd9_DSC05756.jpg)
![](https://cdn.prod.website-files.com/5ee8f6e471e4f76d17f5649b/5f7ca38304d95142975c863b_DSC05845.jpg)
You can check out their website at www.filamanila.com