Four years ago we helped Sandro Rocco, founder & CEO of Sanzo carbonate his first sparkling water keg out of the Pilotworks kitchen space (this was back when we were Keepers). A couple of years later, we did a mini photoshoot in exchange for $100 and some dim-sum at Nom Wah. Now, with a major branding upgrade & a round of financing later, we were brought on to do a proper shoot for our dear friend. We love a good full-circle moment.
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The art direction for the project was driven by retro aesthetics complimentary to the Asian-American experience (think Asian diner vibes and trendy mahjong tiles). We tapped into the longing for simpler times by mixing nostalgic, Asian-American elements with bright colors and familiar patterns to produce playfully enticing imagery.
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Another notable quality of our shoot with Sanzo was how every aspect highlighted or supported the AAPI community. From brand ownership and product variety to the on-set crew and food for the shoot – all of it funneled capital back into our communities. And in a particularly vulnerable time for Asian Americans and Pacific Islanders, that kind of top-down support is important!
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Sanzo is available online and at your local grocery stores nationwide!