Who is Twell?
Twell is an herbal sparkling tonic that makes healthy superfoods more palatable to younger consumers. Their mission is to create a positive shift for body and mind with their adaptogenic forward products. To put it plainly, it’s a fun drink that tastes good and is good for you! Boom!
We felt really lucky to be able to produce the pilot assets for this new up and coming brand. Our goal was to hit a demographic that championed the sustainability and transparency aspect of Everlane and lived out the fun and wellness lifestyle of Outdoor Voices. This meant our photos and videos utilized props from nature, lighting techniques that felt more organic, and using colors that were expressive and fun.