My history and dedication to food & beverage is a not-so-linear story of a creative freelancer turned sparkling-coffee-startup-founder turned creative-agency-owner. It’s been a wild ride but I wouldn’t have it any other way.
It all began with an entry level position at a branding agency in Brooklyn, NY. It was me, a soda stream, a brick of Bustelo coffee, and a bag of tangerines 🍊. That random assortment of grocery items changed my life forever, as it was the beginning of my first startup: Keepers.
We had little to no experience in the CPG world. We were good at branding, and we were experts in unapologetically asking for help. With those two guiding premises we scaled our product into 50+ Whole Foods and local NY grocery stores, and eventually, we’d be featured in Bon Appetit, Martha Stewart, CNN, and the Washington Post.
That stuff, although exciting and cool, doesn't really matter to me. The real value I found in that experience was the relationships built within the food world. I'm happy to have met wonderful founders, VC's, co-packers, and restaurateurs that have moved me into the direction we're headed now as a company. A diverse, multi-functional, creative ecosystem dedicated to the betterment of food media.
It takes a village
We’re shaped by the people around us - clients, collaborators, friends, and the wider creative community. We believe the best work comes from shared energy, open exchange, and showing up for each other.
Our work is built on trust
We take our time where it matters and follow through on what we say. From first conversations to final delivery, we strive to be thoughtful, transparent, and detail-driven.
Details Matter
We believe the small things carry weight. From Thoughtful type, pacing, materials—these are what give the work a sense of timelessness, helping it resonate now and hold up over time.
THE TEAM
